What is the Project’s potential?
The potential of Benefit Restaurants is staggering. Consider:
FINANCIAL POTENTIAL: The National Restaurant Association [NRA] forecasts the 945,000 restaurants in America will ring sales totaling $580 billion in 2010. If ten percent of those restaurants donate 4% of their sales, more than $2.3 billion in new funding would flow to nonprofits annually.
EDUCATIONAL POTENTIAL: NRA statistics show 130 million people are food service patrons in America daily. That’s a lot of people who can both help and learn a little bit more each about the excellent work of nonprofits in their midst.
GLOBAL POTENTIAL: The world-wide ubiquity of restaurants presents a singular opportunity for scalability.